Hello!

W3RK is an integrated brand, creative & digital agency in Malaysia offering an array of strategic and creative crafted solutions to start-ups, established & global brands. We had helped create, grow, adapt, reimagine & amplify brands through strategic approaches in thinking and exquisitely crafted design, communications and marketing since 2004.

When it comes to joining forces with our Clients, we believe that flexibility and clarity is the solution. We assemble bespoke and multi-disciplinary teams specifically for our Clients. We work together in close-knit teams and are financially aligned to Clients’ needs.

We are partners for Clients who want to be extraordinary.

Daniel Joseph

Founder / Business Director

TO US,
BIG EFFECTS NEED BIG IDEAS WITH SIMPLE, CREATIVE SOLUTIONS.

CAPABILITIES • THE WAY WE WORK

01 Immerse

We become an extension to your team.

We immerse and your business, products, service then offer creative insights.

We audit & review relevant materials, interview key stakeholders, understanding industry trends, competitive landscape and conduct market research.

02 Diagnose

We determine challenges and opportunities.

We explore new possibilities creatively.

We discuss, priorities solutions and prepare to create your success.

03 Create

We create brand strategies, design & communication direction.

We create engaging brand experiences.

We create potential product & service touchpoint designs and developing relevant KPI’s for them.

04 Activate

We activate strategy driven launches offline & online.

We amplify through strategic advertising & marketing programmes; creating awareness, visibility and engaging experiences to targeted audiences.

We manage, measure (data-driven) and continuously improve.

CAPABILITIES • HOW WE HELP?

Create

Starting up or launching a new offering into market.

We help define and communicate your purpose.

⚡ New identity
⚡ New product
⚡ New business offer

Grow

Growing through business expansions, acquisitions, mergers or franchising.

We help you steer a clear course.

⚡ Business portfolio
⚡ Building value
⚡ Local knowledge

Adapt

Adapting to new competitive, digital landscape or being relevant.

We help re-define your presence.

⚡ Refresh
⚡ Innovation
⚡ Digitalization

Reimagine

Reimagine & transform business, repurposing vision or strategy.

We help you turn this into an opportunity for your business internally and externally.

⚡ Reposition
⚡ Rebrand

Amplify

Amplify awareness and visibility.

We help amplify, build recognition and trust with your audiences.

⚡ Digital campaigns
⚡ Digital marketing
⚡ Advertising & PR
⚡ Hybrid

OUR SERVICES

BRAND

  • Brand Strategy
    + Innovation
    + Growth
    + Positioning
  • Brand Messaging & Naming
  • Brand Identity & Guideline
  • Brand Activation
    & Experience Strategy
  • Brand Campaign & Planning
  • Brand PR, Advertising
    & Media Strategy
  • Brand Management
    & Measurement

CREATIVE

  • Experience Design
    + Profile
    + Promotional
    + Packaging
    + Advertising
  • Environmental Design
    + Signage
    + Way finders
  • Copywriting
  • Photography
  • Videography

DIGITAL

  • Digital Strategy
  • Digital Campaign & Planning
  • Content Strategy & Creation
  • Digital Media, Advertising & PR
  • Social & Influencer Management
  • Performance Digital Marketing
  • Responsive Website
  • E-commerce Website
  • Apps UX & UI Design
  • Motion Graphics
  • 2D & 3D Animation
    & Interactive Production

DIRECTORS PROFILE

Daniel Joseph

Founder / Business Director

An experienced brand strategy director with over 20 years of experience improving business performance in strategic brand development, communications, category building and integrated advertising & marketing executions.

Daniel also serves as an industry advisor to local colleges and universities on industry relevance, needs, curriculum & programme quality, also developing and nurturing new generation of industry talents.

TANG CHEN HOOI

Co-Founder / Creative Director

An experienced creative director with 20 over years of experience in creative & design thinking, brand communications and art direction.

Using his creative vision, Tang plays a strategic role in the oversight of projects and also growth of the agency’s creative portfolio. He has his own style and crafted approach that go beyond conventional methods when it comes to design and creative thinking.

AWESOME CLIENTS

The process with our Clients is magical. We understand our Clients and their industry. Then we bring on our creativity to collaborate with Clients’ expertise to create amazing results.

We work with small to medium businesses, multi-national corporations, government agencies, start-ups and entrepreneurs from all over… Penang, Malaysia, and all around the world!

Interested in working together?